Looking for targeted career advice?

Your expertise landed you a book deal or you've been self-publishing your own but know you need to promote it while still feeling like yourself. You want to teach others what you know but don't know where to begin packaging your expertise. You're having a hard time balancing your day work with your open source projects and down time with your family. You need focused advice so you can have the career autonomy and fulfillment you seek.


You long to:

  • Get off the hamster wheel of burnout
  • Have an outside perspective on your career
  • Know how to package your expertise
  • Have a framework to help you promote yourself or your books effectively

Hi, I'm Suzan Bond, the founder of Bet On Yourself.

I help technical experts build a meaningful career on their terms. Whether you have a traditional job or work for yourself,  you need to plot your own path if you want fulfillment your career. 

You find the management track unappealing and would rather stick to your area of expertise. You've gone out on your or are considering it, but worry learning all the new business skills will be daunting.

At this point in your career, it's hard to find mentors to give you perspective on how to build that career, package your expertise, promote your latest book or balance it all.  You need someone with complementary skills to help you define your path.

Bet On Yourself Focus Program

Your Navigate program includes:

  • Customized homework
  • Unlimited email support
  • Strengthsfinder assessment and feedback
  • A career & business coach committed to helping you define a career on your terms
  • An initial strategy session
  • An external presence audit
  • A promotion strategy audit
  • Weekly hour-long strategy sessions

At the end of the NAVIGATE program, you'll walk away with more clarity, have an understanding of your unique multipliers and have a well-articulated career strategy.


Questions you might have about the NAVIGATE program


How much effort will it take?

The NAVIGATE program is designed to work with your current situation. During our strategy sessions, we'll identify targeted action you can take to move your goals forward. To build your career, you're going to have to do some work so you'll need to devote a couple of hours a week. Your future career will thank you.

Will you turn me into a personal brand?

Our work won't make you create an artificial persona. It's actually the opposite: You'll to be more of yourself. Here's the thing. If you have any sort of website, are on social media, have spoken at a conference or even if you have a public github profile, you already have a personal brand. Even if it isn't articulated, or have a fun logo to represent it, you still have a reputation (i.e. a personal brand). During the program you'll learn what a brand encompasses (there are six elements), identify how you present yourself to the world and discover how it can help the right people find you. All while acting like and feeling like you.

Will I have to become a spammer?

Absolutely not. The NAVIGATE program is the antithesis of being a spammer. My clients are allergic to fake or misleading marketing. I am too.

There are plenty of bad marketing examples: the ones who have great marketing but a bad product or the ones who make everything about them. But there are plenty of ways to promote your work without falling into scummy practices or by preying on people's weaknesses. And if you want to have a robust business, you have to learn how to promote yourself. During the program I'll teach what you need to know about marketing -- and how to do it with integrity. You'll also learn how to promote your work and find your right audience while still being able to look yourself in the mirror.

Will this really work? What if I decide it's not working for me?

Like anything that's built to last, it can take time to get the results you want. So, we begin with an initial three month program to ensure you can begin to see results. If you feel it's not working, you can leave at anytime, because you should always be free to make the right choices for your business.

NAVIGATE is designed for TECHNICAL EXPERTS like you who want to:

  • Get off the hamster wheel of burnout
  • Have a framework to help you promote yourself or your books effectively
  • Get an outside perspective
  • Package your expertise
  • Feel comfortable talking about your work to strangers
  • Identify your unique multipliers