We help technical experts understand their assets, package them and create a strategy so they can plot their own course.


Bet On Yourself helps technical experts build a meaningful career on their terms. Whether you have a traditional job or work for yourself,  you need to plot your own path if you want fulfillment in your career. 

If you're thinking about making a career change, going out on your own or how to get off the hamster wheel, you're in the right place.


Are you doing the right things to move your career forward? Wondering if you should go out on your own? Want an outside perspective?


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"Working with Suzan has both lowered my stress level and increased my income. Before Suzan, I was running on a reactive hamster wheel.  I spent so much time responding to personal requests from random individuals that I couldn't complete big works of general utility. Her help with business strategy helped me identify my larger goals and focus on the things that matter."

Sandi Metz, author, Practical Object-Oriented Design in Ruby


"I think of Suzan as my brand whisperer.  She's a great listener who has helped me cut through the noise of business as usual to make key strategy course corrections. It's such a gift to have her see who you are and what you should focus on to have a fulfilling professional journey.

Marty Haught, software architect and founder, Haught Codeworks


"Suzan is my entrepreneurial muse. She helped me get un-stuck as a creative entrepreneur."

Avdi Grimm, author, Confident Ruby and creator of Ruby Tapas