The Anti-Goals Guide

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The Anti-Goals Guide

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Want to reach your goals?

Ready for more?

If you're ready to make changes or in the midst of a transition, the Anti-Goals Guide is the book for you.

You'll learn why:

  • 92% of us fail in our New Year's resolutions

  • Your mindset is more important than goals

  • Real change takes far longer than 21 days

You'll learn how to:

  • Shift your mindset

  • Set a guiding theme for the year

  • Make a meaningful change that sticks

Why I wrote the book

Some people are driven by goals. I happen to be one of them. My motto has been: give me a goal and I'll hit it, or die trying — and I'm not dead yet.

Early in my career I found jobs where deadlines and goal setting were baked into my job description. After coaching hundreds of professionals in setting goals I learned that most goals are a waste of time. Still, I never gave up the hope that we could be the best versions of ourselves.

The Anti-Goals Guide is a product of my 10 year journey to discovering how to make lasting change. It's a practical book that uses methods backed by research.

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