Looking for targeted advice on promoting yourself?
You've been working for yourself for a while. You're making good money and have a roster of clients. But work from your network is slowing down and you're wondering how to bring in more business. You need focused advice on creating a sales process and marketing strategy to sell outside your network so you can have more freedom and income stability.
You long for:
- Feeling comfortable talking with strangers about your work
- Being able to reach your business goals with more ease
- A steady stream of clients
- A framework to help you promote yourself effectively
Hi, I'm Suzan Bond, the founder of Bet On Yourself. After working for Top 5 consulting firms, and a stint at an interactive agency, I took a chance on myself by going out on my own. I started my first business introducing a new industry in the middle of an economic downturn. Despite my background in marketing, those first few years were an incredible learning experience. To survive I quickly learned how to create a business model, identify an audience and hone my message. While others in my industry went back to a regular job, I persevered.
Working for myself was the best decision I've ever made. I've learned so much in 12 years working for myself, I now help solopreneurs build income stability in their business by teaching them how to effectively promote themselves to the right people.
Your BUILD program includes:
- Customized homework
- Unlimited email support
- Strengthsfinder assessment and feedback
- A business coach committed to helping you expand your reach
- An initial strategy session
- An external presence audit
- A promotion strategy audit
- Weekly hour-long strategy sessions
At the end of the BUILD program, you'll walk away with well-articulated promotion strategy you can quickly execute and know how to sell yourself to strangers without feeling awkward or like an alien has abducted you. Your promotion efforts will feel easier and you'll enjoy every client you choose to work with.
Questions you might have about the BUILD program
How much effort will it take?
The BUILD program is designed to work with your current business structures. During our strategy sessions, we'll identify targeted action you can take to move your goals forward. To build your business, you're going to have to do some work so you'll need to devote a couple of hours a week. Your future business will thank you.
Will you turn me into a personal brand?
Our work won't make you create an artificial persona. It's actually the opposite: You'll to be more of yourself. Here's the thing. If you have any sort of website, are on social media, have spoken at a conference or even if you have a public github profile, you already have a personal brand. Even if it isn't articulated, or have a fun logo to represent it, you still have a reputation (i.e. a personal brand). During the program you'll learn what a brand encompasses (there are six elements), identify how you present yourself to the world and discover how it can help the right people find you. All while acting like and feeling like you.
Will I have to become a spammer?
Absolutely not. The BUILD program is the antithesis of being a spammer. My clients are allergic to fake or misleading marketing. I am too.
There are plenty of bad marketing examples: the ones who have great marketing but a bad product or the ones who make everything about them. But there are plenty of ways to promote your work without falling into scummy practices or by preying on people's weaknesses. And if you want to have a robust business, you have to learn how to promote yourself. During the program I'll teach what you need to know about marketing -- and how to do it with integrity. You'll also learn how to promote your work and find your right audience while still being able to look yourself in the mirror.
Will this really work? What if I decide it's not working for me?
Like anything that's built to last, it can take time to get the results you want. So, we begin with an initial three month program to ensure you can begin to see results. If you feel it's not working, you can leave at anytime, because you should always be free to make the right choices for your business.
BUILD is designed for solopreneurs like you who want to:
- Develop your marketing stack
- Increase your knowledge of marketing strategy and tactics
- Learn how to go beyond your network so you can reach your business goals with more ease
- Identify a niche and clear value to your audience
- Feel comfortable talking about your work to strangers
- Identify your marketing multipliers